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Digital
Issue |
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Issue
1 |
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Issue
2 |
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Issue
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Issue
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Issue
5 |
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Issue
6 |
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Brand Licensing China is the official
publication of China International Licensing Show |
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Photo Gallery of 2011 CHLS |
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Brand
Licensing China Cooperates with Nuremberg International Toy Fair–
License Centre |
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Licensing education and brand promotion
seminar was successfully held in Shanghai |
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Movie Licensing |
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Not only do blockbuster movies
create box office miracles, but they also make huge profits from the
sales of licensed products. How to develop merchandise licensing as
well as a sustainable brand has been a challenge that movie studios
strive to overcome. |
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Fashion and Sports
Licensing |
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Sports and fashion brands are not
just simple logos; moreover, they are communicating with consumers a
positive attitude towards life. Due to their high added-value and
features of being easily disseminated and becoming popular, sports
and fashion brands can be licensed to various products, thus helping
to form an industry value chain and produce huge economic
profits. |
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Licensing Retail Market Check: Toys"R"Us
Toys"R"Us,
the leading kids store for toys and
baby products, operates over 1500 stores in
35
countries. On Dec 2006, Toys"R"Us enters
into
mainland China by opening its first flagship
store
in Super Brand mall,
Shanghai. |
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Qingdao’s First Animated Movie
“Confucius” Launches in September |
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Cartoon Network Announces its Entrance to the
Chinese Market |
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Guangdong Alpha, the First Chinese Animation Stock, Went
Public on
September |
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"YoYoCiCi Paradise"---Bring the Joy
Home |
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Original Cartoon“Pleasant Goat and Big Big Wolf”Ranks First Amongst Online Shopping |
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A Fairy Tale Castle-Hello Kitty Studio Landed at
Shanghai |
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China-made animation “Journey to the West” sold with good
price abroad |
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Licensed products of Shanghai World Expo Mascot “Haibao”
enjoys great
popularity |
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Oleena
© All
Rights Reserved
2009 |
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